RETURN OF THE CROSSFIT COVE
For the many new members of the Cove, you may not be aware that we were once known as CrossFit Cove. We had built a reputation as the best CrossFit in Howard County four years running but we had to step away from this name after a series of offensive and abhorrent remarks from CrossFit founder Greg Glassman. We were firm believers in the methodology of CrossFit but we certainly could not stand to financially or morally support an organization under his leadership. It goes against everything which we have looked to create at the Cove and thus we transitioned to Cove Fitness.
Soon after our leaving the CrossFit corporate brand, Greg Glassman was fully expelled from CrossFit and the company was bought by Eric Roza. We had watched the changes that were happening in the corporate environment and had decided to once again affiliate with CrossFit but hold onto the Cove Fitness name until we felt that real change was happening in the entire organization.
In the past couple of months we have seen the changes we have been looking for in the words and actions of the organization. Our most recent trip to the CrossFit Games reconnected us with so many amazing CrossFit employees, fellow box owners, fans, and athletes who were not only passionate about the fitness regime but also spoke to a mission that lies at the core of the Cove. We loved not only the movements, the intensity, and coaching we found CrossFit but the people and connections it created.. It was the people and feelings that made us fall in love with this exercise movement and decide to dedicate our lives to helping other throughs exercise.
There has been a change in the CrossFit ecosystem. It has be reinvigorated in sharing its special brand of fitness and community. It is for this reason we have decided to return to our roots and go back to our name, CrossFit Cove.
A gift from our landlord